WHEN SOMEONE TELLS YOU THEY DON’T HAVE A FACEBOOK, AND THEN YOU REALIZE THEY’RE SERIOUS.
WHEN THE CLIENT KEEPS ASKING WHERE THE ROI IS.
This short post is part of a mini series (for lack of a better term) of posts revolving around a larger topic of “Getting social media right”.
To kick things off we’ve prepared 8 points that we often come across whenever we discuss social media for our clients businesses:
- It’s a long term game
- Be prepared to give up control of your messages to your audience and fans
- You need to integrate with your organisational goals and objectives
- You also need to integrate with other marketing methods and tactics
- You can’t leave it to one person
- And that one person shouldn’t be from your admin staff (this is surprisingly regular)
- You don’t DO social, you ARE social
- Implications for customer service travel online from social media and offline to the real world (and vice versa)
Hopefully that provides some food for thought and of course we’d like to hear your opinions too. Would you like to add any more points to our list? Please let us know with some comments.
Keep an eye on the blog for a more developed post with key points and explanations coming very soon.
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